Quadrodesign and the photography research led by Luca A. Caizzi to celebrate the brand’s 20 years anniversary: a story of a family, of places and evolving design. Images collected in the book “Venti”.

A series of keywords placed with studied randomness on a cover that is perfect in its square format and its off-white. This is how Venti appears, a precious photographic research volume, also available for sale in selected bookshops, with which Quadrodesign tells its story through the images taken by Luca A. Caizzi. Marco Sammicheli’s introductory words (collected during a visit to the company in autumn 2020) summarise an exemplary family history begun by Carmelo and Giuliana Magistro in the 1960s and continued by the second generation, their children Elena and Enrico. Today, under the Quadro brand, which celebrated its 20th anniversary, it is defined as a company that researches and produces designer taps and fittings.

The photographer’s sensitive gaze lingers on and interprets themes that are founding values at Quadrodesign: first and foremost the territorial roots in the province of Novara (the heart of the faucet industrial district) where water and the mountains all around have always been treated with respect by the Magistro family, choosing a non-aggressive production approach before the times imposed it. Proud to be on the shores of Lake Orta, a small Piedmontese jewel, whose reclamation required a twenty-year commitment.