By Olivier Bertrand; Clémence Fontaine; Chloé Horta eds.

The question posed by the title of this book seems even more relevant for young artists today than it did in 2020, when it was first published in French. Presented as a manual, the book shares a number of tips and tricks that have enabled art professionals to progress in the period after their studies. The short, often ironic and sometimes even humorous instructions written in the imperative mood provide pieces of the answer to the big question. A host of contributors representing a wide range of practices are included in the book, among them Olivier Bertrand, Juliette Defrance, Antoine Doyen, Bernadette Kluyskens, Ivan Murit, and many more.