Ten years after first covering CR Fashion Book, and hot on the heels of her surprise album announcement for ACT II, Beyoncé is back on these pages to celebrate the launch of her new haircare line, Cécred, with a tribute to iconic hairstyles throughout history. From ancient Greece to the future, Beyoncé and her mom, Ms. Tina Knowles, are joined by a cast of models and personalities with a diverse range of hair types.

Inspired by growing up in her mom’s hair salon in Houston and a decades-long career that has shaped her expertise in maintaining hair health while navigating coloring, high-tension styles, adhesives, and the sweat and intensity of her life as a performer, Cécred is a deeply personal endeavor.

Here, Beyoncé and Ms. Tina talk to Carine Roitfeld about the transformative power of hair, sneaking into Target unnoticed, and the mother-daughter connection that keeps them both inspired.