Classified: Local Ads from America’s Small Towns, features hundreds of classified advertisements from 1970s small-town America, collected and archived by Josh & Shelton Carnley of Studio Carnley / Matey.

Printed at 1:1 scale and isolated on the page, Classified is a celebration of small-town advertising, and the overlooked genius, ingenuity, and humor in the work that was created purely to sell, but which we can now study and learn from.