The current financial strife has been tagged with an official title, one that boosts search engine optimisation and provides a handy header menu on news websites. But the creatives of this world struggling financially is not news.

You don’t need someone shuffling papers to tell you that. It’s always been the way. From when rich well-to-do types commissioned Caravaggio to paint saints, to when an energy drink started putting its logos on the posters of rap gigs, art and artists have always needed someone or Something dot Inc to give them a big bag of money.