"Creativity is not a rare ability. It is not difficult to access. Creativity is a fundamental aspect of being human. It's our birthright. And it's for all of us."

Rick Rubin is a self-propelled human being. He set up Def-Jam Recordings simply because he wanted to hear the tunes he heard in the hip hop clubs on record. He's an instigator, a collaborator, a... creative.

This is Rick's book about creativity. it's a book about his reflections, moments, ideas. It isn't a hard and fast guide to living, it's a quiet, thoughtful set of ruminations and thoughts about the creativity impulse (over 70 micro chapters make up this book). It's a meditative read; it doesn't shout, it ponders and it is all the better for it.

How do we do a simple thing like choose? What is it that works for you? What is essence (or is-ness)?