Pippa Garner’s work challenges the conventions of art by putting into play fashion and consumer culture with her subversive, visionary insight. Featuring a selection of images that includes never-before-seen photographs and editorial projects spanning from the 1970s to the 1990s, Personal Ads reveals Pippa Garner’s capacity for reimagining everyday life and turning it into a cultural critique. It brings to the fore how she employed fashion as a tool for bodily reinvention and art as a vehicle for personal and political expression — highlighting how she rejected categorization to embrace hybridity, humor, and radical transformation.

The publication includes an interview with Pippa by Luca Lopinto, former director of Macro museum (Rome), an artistic contribution by fashion collective BLESS and an introduction by Giorgia Basch, creative Director of BilderAtlas.

edit: Giorgia Basch and Jurgen Maelfeyt
design: Jurgen Maelfeyt
edition of 1500

ISBN 789464775846