Prior to creating his iconic campaigns for Prada, Luchford photographed one of the first iterations of the Lollapalooza Music festival, the annual music festival founded by Jane’s Addiction singer, Perry Farrell. In its original incarnation until 1997, Lollapalooza was traveling festival touring a few dozen venues through North America. A departure from his cinematic style, Luchford photographed the crowds, attendants, and the bands Tool, Alice In Chains, and Fishbone.